It’s not just about getting clients – it’s about getting clients that get you
For the coach who questions: I have a hard time articulating what I do. How can I have a website that reflects my personality and clearly communicates my message?
For the therapist who wonders: Therapists are a dime a dozen; what can I write that’ll make clients choose me?
And for everyone else who asks: Is being different from the competition the only thing I can do to get ahead? What does this even mean?
Being a success in business isn’t just about being different.
It’s about getting inside your client’s heads, connecting that with your story, and writing in a way that reflects the values of both you and your clients.
And this? Gets you engaged subscribers, lightning-fast conversions, and that hammock on the beach in Spain you’ve dreamt of (or is that just me?).
So stop succumbing to writers block, or reading your words and thinking Ugh! How can I say this that’s less freakin’ cheesy/boring/formal?
Refuse to simply wonder what words can I use to draw people in? with no answer in sight.
Reject the same mundane, clichéd words that everyone else in your niche writes (‘inspiring’, ‘tips’, ‘empowered’ – bbaaahhhh!).
And instead …
Start writing using your voice, that also resonates with the needs and values of your clients (AKA you then become immediate besties).
Pinpoint those trigger words that not only make your audience buy your services, but salivate uncontrollably in the process.
Bring stories and emotions into your copy so you’re not formal, dull and devoid of personality (but are ravishing, relatable and really freakin’ fun to work with).
What to do now:
Click here to download our free digital guide More Clients. More Money. More Freedom. It’ll show you exactly what words to use that’ll change someone reading your site from saying: oh, isn’t that cute? to: I need to hire her now or else my life will be over, my business will fail and I’ll be living out of a cardboard box on London bridge