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Brief Your Copywriter the Smart Way

By Raz Wahid | Uncategorized | No Comments
I still remember the worst piece of copy I ever wrote. It wasn’t for me. It was for a client. And it was diabolical. Not because it wasn’t a good...
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Is Your Copywriter Making A Fool of You?

By Raz Wahid | Uncategorized | No Comments
It’s possible. It’s also easily done. Especially when you’ve no clue whether the copywriter you hire will get the job done. Whatever job you give them. If you’re part of...
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Business Owners: Great Copy ISN’T the Answer

By Raz Wahid | Uncategorized | No Comments
What’s the most annoying way to answer a question? Another question. And the second most annoying way? Answering with: It depends It’s an answer I (rather annoyingly) give to most...
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Pack a writing punch with these quick actions

By Raz Wahid | Uncategorized | No Comments
Do you hate typos? What about grammatical errors? Do you even care? In some writing circles, there’s a constant debate on whether we should let small errors go, or whether...
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When Marketers Tell You to Make Your Copy ‘Different’ & ‘Stand Out’, Here’s What They Mean

By Raz Wahid | Uncategorized | No Comments
I don’t have data or wifi enabled on my phone. The surprise revelation stopped me in my tracks. My brain experienced such a surge of questions that the rest of...
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Paris, A Public toilet, And All those Sheep

By Raz Wahid | Uncategorized | No Comments
Ask most people if they conform, and you’ll get a resounding: NO. Absolutely not. No, Sir. Not me. Are you kidding? I can confirm that I definitely do not conform....
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"Because zero expectations? Is right where the magic happens"

What if your writing just … sucks ?