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The two emotions that motivate (and which one you’re not using)

By Raz Wahid | Uncategorized | No Comments

He made me laugh. That’s all it took. (I’m not easy) The most memorable leaders I’ve worked with all have something in common. Humour. Or humor if you’re on the other side of the pond to me. It’s not that they laughed their way through tough times – they’re not sadists. It’s that they kept things light and actually had…

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Leaders, is it all your responsibility?

By Raz Wahid | Uncategorized | No Comments
He hadn’t looked up in over ten minutes. Either his eyes were glued to his phone, or they were glued to the desk in front of him. It’s like he...
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In business, leave your emotions at the door

By Raz Wahid | Uncategorized | No Comments

Don’t take your personal life into the office. Don’t take your work home with you. Achieve a work – life balance. How many times have you heard those phrases? How often have you accepted them? I was speaking to a client a few weeks ago who told me that emotions have no place in business, so she can’t possibly tell…

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I’m doing everything you want … so why don’t you like me?

By Raz Wahid | Uncategorized | No Comments

I’m doing everything you want … so why don’t you like me? Well, I assume you want me to do this. And if I do this, you’ll start acting like that … that’s the hope, anyway. But still … why don’t you like me? Whether it’s a date, a spouse or a member of your team – sometimes doing what…

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We don’t trust people to work from home …

By Raz Wahid | Uncategorized | No Comments
I was nervous about asking the question. But there was no getting around it. Either I ask and discover the answer, or I keet it to myself and allow the...
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What if I just don’t have what it takes?

By Raz Wahid | Uncategorized | No Comments
Marta wasn’t a very confident woman. That’s what she repeated to herself, anyway. In saying this, she failed to remember that time she went to an improv class at university,...
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To get things done: argue more

By Raz Wahid | Uncategorized | No Comments
Everybody loves a good argument. Or do they? For every person that avoids an argument at home, three times as many avoid it at work. Why? What makes relationships in...
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What if this is a mistake?

Prepare for Pain

Brief Your Copywriter the Smart Way

By Raz Wahid | Uncategorized | No Comments
I still remember the worst piece of copy I ever wrote. It wasn’t for me. It was for a client. And it was diabolical. Not because it wasn’t a good...
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Is Your Copywriter Making A Fool of You?

By Raz Wahid | Uncategorized | No Comments
It’s possible. It’s also easily done. Especially when you’ve no clue whether the copywriter you hire will get the job done. Whatever job you give them. If you’re part of...
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