Brief Your Copywriter the Smart Way
I still remember the worst piece of copy I ever wrote. It wasn’t for me. It was for a client. And it was diabolical. Not because it wasn’t a good...
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Is Your Copywriter Making A Fool of You?
It’s possible. It’s also easily done. Especially when you’ve no clue whether the copywriter you hire will get the job done. Whatever job you give them. If you’re part of...
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Business Owners: Great Copy ISN’T the Answer
What’s the most annoying way to answer a question? Another question. And the second most annoying way? Answering with: It depends It’s an answer I (rather annoyingly) give to most...
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Pack a writing punch with these quick actions
Do you hate typos? What about grammatical errors? Do you even care? In some writing circles, there’s a constant debate on whether we should let small errors go, or whether...
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When Marketers Tell You to Make Your Copy ‘Different’ & ‘Stand Out’, Here’s What They Mean
I don’t have data or wifi enabled on my phone. The surprise revelation stopped me in my tracks. My brain experienced such a surge of questions that the rest of...
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Paris, A Public toilet, And All those Sheep
Ask most people if they conform, and you’ll get a resounding: NO. Absolutely not. No, Sir. Not me. Are you kidding? I can confirm that I definitely do not conform....
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"Because zero expectations? Is right where the magic happens"
Skills. Talent. An eye for picking the right moment. Sales. Writing. Conversation. What does it take to start and grow a business? It takes each one of those things. It...
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ROCK YOUR WEBINAR!
A step-by-step, DIY program that teaches you how to effortlessly make money from your webinar in the next 7 days, without feeling sleazy, sales-y or fake.
