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How to answer any question you’ll ever ask

I like to think I’m composed.

Like when you go out for the evening wearing red lipstick and it stays in place for the entire duration of whatever shenanigans may come your way.

But who am I kidding?

I’m the one who wears said lipstick, checks it in my compact mirror after every sip of whatever glorious concoction’s in my glass, only to reapply it like a Parisian-chic-obsessed maniac and then suffer dry lips for the rest of the night.

Suffering being relative, of course.

And said composure was challenged massively last week.

It all started when I decided to launch my first 1-time-only service offer.

Cut to: Last Tuesday, and I send my web developer (makes me feel kinda fancy saying I have a web developer) an email asking how I can create a landing page on my site.

I’d forgotten she told me she’d be offline for about 3 months … and in this mode of random surprise, my thoughts went something like this:

She’s usually so good at replying within 24 hours …
Wow, she must be really busy …
What will I do if she doesn’t reply?
Does she hate me?
What did I do to hurt yyyyooooouuuuuuuuuuuuuuuu???

As you can see, I was predictably (and needlessly) dramatic.

And was in a bit of a pickle.

Usually I can tell her exactly what I want any page to look like, and she delivers.

But this time, I was on my own. I’d promised you guys that I’d have a no-brainer offer on the table on Friday, and at this point, I had no solution to how that offer would actually be presented.

Add in payment solutions, sales sequences, Paypal buttons and autoresponders and you get yourself a very perplexed me.

So I jumped to asking everyone I could on what application they used for landing pages.

I Googled the living daylights out of Lead Pages, Instapage, Strikingly … the list goes on.

By the time Thursday came around, I’d gone through so much code on my site, read so many FAQs on landing page software, and stared at my screen for so long that my eye balls literally hurt.

And then I stopped.

Paused for a millisecond (which is as long as I can possibly pause for).

Took a sip of wine (because: of course)

And then thought:

What exactly is my question, and what’s the simplest answer to said question?

(A thought sparked by the book Obvious Adams. Holler if you’ve read it)

And that’s when it hit me. All I want is to copy the structure of an existing landing page.

So, I did what I always do when I need an answer to life’s complex questions – searched on Google.

I fully expected to see a bunch of useless info, but instead? I got the solution of my dreams.

The Duplicate Post plugin.

A plugin that allows you to … wait for it … duplicate any post or page on your site.

Can you say Eureka?

So the sales page went up (10 minutes before it was released), the links and buttons worked (hi to everyone I’ll be working with this week!) and my wine/mimosa-filled weekend could finally start.


And the moral of the story …

The answer you need is always the obvious one, staring you square in the face

And more importantly? Get your hands on the Duplicate Page plugin if you’re using WordPress. LIFESAVER.


I’d love to know: What questions do you have in business or life that you’re struggling to find answers to right now? What’s the simplest solution?

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{ 8 comments… read them below or add one }

Kirsten - Sweet Tea & Saving Grace April 29, 2015 at 9:26 pm

Thank you, thank you, thank you for this amazing reminder to SIMPLIFY. On the cusp of the launch of my first ecourse, my lengthy to-do list kinda stresses me out, and I keep thinking about all the “what-ifs” and “how do I???”. Ok, I’m going to go enjoy a nice glass of wine (or seven), calm my breathing, and get down to the basics. I can do this – I put on my big girl panties everyday. Cheers!


Razwana Wahid April 30, 2015 at 1:09 pm

Wine *always* helps any situation, Kirsten !

I understand the stress – it’s part of the territory. But without it, there’s non growth, so we gotta take the rough with the smooth.

I’m SO looking forward to your ecourse !


Vishnu April 30, 2015 at 11:46 am

YOu know – interestingly – our answers to life are the same way but they get so buried behind doubt, uncertainty, comparisons to others, that we forget to listen to our most intimate and knowing voices:)

Or maybe we just forget to google them!


Razwana Wahid April 30, 2015 at 1:10 pm

Yep, the voices in my head definitely drown out the inner voice that knows best – isn’t this what meditation cures ?!

Trying to remain calm with everything lately. Like heading to the dentist and having to explain everything in french today – google isn’t helping me either !


Marianne May 6, 2015 at 7:38 pm

Oh haha isn’t this the truth Razwana!? I too am soooo guilty of creating unnecessary drama over silly things because of my ability to stop first and think. I just got into a frenzy looking up this, looking up that and turning my mind in circles! Thanks for the reminder that wine helps (duh) and that sometimes we have to stop what we’re doing, breathe, take a step back, then ask.


Razwana Wahid May 6, 2015 at 9:31 pm

So from now on … stop, sit and sip. That’s the only mantra :-)


Steve May 15, 2015 at 6:44 pm

This is why I live by the adage “When in doubt, find a plugin”. There’s always some plugin you can find to use or modify somehow to get what you want to work. But I’ve also done all that coding stuff before and it’s just not fun. Although on the plus side, I’ve learned a lot about coding along the way.

There’s a good lesson with your story though. There’s usually an obvious answer staring at you in the face. Why do people choose to ignore it so often?


Razwana Wahid May 18, 2015 at 2:01 pm

When in doubt, find a plugin – why didn’t I think of this?!!!Well, I guess I did … but after *a lot* of pain (which I’d rather do without).

I know from experience that when I’m not seeing the most obvious solution, it’s because I’m wasting my time on stuff that I wish would work (when in reality it won’t). I also end up trying to throw money at the problem, which should really be a last resort.

You’ve made an important point – learning a ton during this process is a great by-product.


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