I like to think I’m composed.
Like when you go out for the evening wearing red lipstick and it stays in place for the entire duration of whatever shenanigans may come your way.
But who am I kidding?
I’m the one who wears said lipstick, checks it in my compact mirror after every sip of whatever glorious concoction’s in my glass, only to reapply it like a Parisian-chic-obsessed maniac and then suffer dry lips for the rest of the night.
Suffering being relative, of course.
And said composure was challenged massively last week.
It all started when I decided to launch my first 1-time-only service offer.
Cut to: Last Tuesday, and I send my web developer (makes me feel kinda fancy saying I have a web developer) an email asking how I can create a landing page on my site.
I’d forgotten she told me she’d be offline for about 3 months … and in this mode of random surprise, my thoughts went something like this:
She’s usually so good at replying within 24 hours …
Wow, she must be really busy …
What will I do if she doesn’t reply?
Does she hate me?
What did I do to hurt yyyyooooouuuuuuuuuuuuuuuu???
As you can see, I was predictably (and needlessly) dramatic.
And was in a bit of a pickle.
Usually I can tell her exactly what I want any page to look like, and she delivers.
But this time, I was on my own. I’d promised you guys that I’d have a no-brainer offer on the table on Friday, and at this point, I had no solution to how that offer would actually be presented.
Add in payment solutions, sales sequences, Paypal buttons and autoresponders and you get yourself a very perplexed me.
So I jumped to asking everyone I could on what application they used for landing pages.
I Googled the living daylights out of Lead Pages, Instapage, Strikingly … the list goes on.
By the time Thursday came around, I’d gone through so much code on my site, read so many FAQs on landing page software, and stared at my screen for so long that my eye balls literally hurt.
And then I stopped.
Paused for a millisecond (which is as long as I can possibly pause for).
Took a sip of wine (because: of course)
And then thought:
What exactly is my question, and what’s the simplest answer to said question?
(A thought sparked by the book Obvious Adams. Holler if you’ve read it)
And that’s when it hit me. All I want is to copy the structure of an existing landing page.
So, I did what I always do when I need an answer to life’s complex questions – searched on Google.
I fully expected to see a bunch of useless info, but instead? I got the solution of my dreams.
The Duplicate Post plugin.
A plugin that allows you to … wait for it … duplicate any post or page on your site.
Can you say Eureka?
So the sales page went up (10 minutes before it was released), the links and buttons worked (hi to everyone I’ll be working with this week!) and my wine/mimosa-filled weekend could finally start.
And the moral of the story …
The answer you need is always the obvious one, staring you square in the face
And more importantly? Get your hands on the Duplicate Page plugin if you’re using WordPress. LIFESAVER.
I’d love to know: What questions do you have in business or life that you’re struggling to find answers to right now? What’s the simplest solution?