Enter your email address to download the digital guide to finding out what your clients really want.
So you can stop wondering will this copy convert? and ensure conversion? Is inevitable.

Enter your email address to download the digital guide to finding out what your clients really want to get from you. So you can stop wondering will this copy convert? and ensure conversion? Is inevitable

One thing that massively improves your copy (that most people miss)

“How do I look?” –> never a question a woman asks a man expecting a serious answer.

And the man? Avoids being faced with this question whenever possible.

Smart move.

When the same woman asks her girlfriends the question – she expects a full on analysis.

From which part of her body she’s emphasising best, to the colour choice, to jewellery … the discussion meanders down unexpected routes and could lead to (gulp) a change in clothes.

Many a disastrous outfit’s been saved during these discussions – let me tell ya.

And she does this for 2 reasons.

When she asks the man, she wants validation that he thinks she’s sexy.

But when she asks her girlfriends?  She wants the audience for whom she’s dressing to tell her if she’s on the right track.

Will I attract attention? Will I turn heads? Will they want to be me?

We do this in our lives all the time – asking the audience we’re appealing to for their opinion.

So why is it, when it comes to our businesses, we ask everyone BUT our audience for their advice?

I see this in Facebook groups daily.

And much like a Japanese tourist mindlessly pushing me aside to rush towards her seat on the train, I’m baffled by it.

You slave away over your sales page, rearranging the carefully selected words to both reflect your voice and appeal to 35 year old men looking for their dream job (your potential customers).

You analyse the sales pages of competitors, note the structure, and compare it to yours, before chopping and changing once more.

By the time you’re done, you’ve spent 10 consecutive hours staring at you laptop screen, and have lost all feeling for what the words you wrote actually mean.

So why, after all this writing for your target audience, would you then post a link to the page in a Facebook group where other entrepreneurs ask for the very same advice?

Why would doing this make any sense?

It’s akin to asking your boyfriend how you look and hoping he says you remind him of Angelina Jolie (a total lie, uttered to flatter your ego, and virtually guarantees a fumble under the sheets when you get home).

What’ll work in your favour, is asking your target audience what they think. They’re the ones you’re appealing to – why go anywhere else?

So your task for today (which I fully expect you to accept) is to pick a part of your copy (a headline, a blog post, a page on your site), and ask one person you trust in your target audience for their opinion.

Don’t tell them your goals for the copy, the background info, or how much rum-infused-coffee you virtually inhaled to write it.

Show them the writing and ask them how it makes them feel.

Then listen to the answer before you start editing.

It’s the number one thing I recommend to improve your copy.

And if they say your writing reminds them of a Shakespearean sonnet, you know what they’re really after …

85% of business owners miss this one step + then wonder why their websites don’t convert. Add your name and email and download the guide that gives you the secrets they don’t have:

We're releasing a new service that takes your existing copy from: Meh to: What! This conversion stuff actually works! sign up and get the deets (being released this week):

{ 3 comments… read them below or add one }

Sabita June 8, 2015 at 3:00 pm

Hey Raz, I did that a few days back by posting one of my blog posts in a writer’s group for feedback. Simply because the writer doubt unknowingly crawled in. The response was cool. Even a lady who happens to be a clinical psychologist appreciated for the value I added through the post since the post gave her practical ideas to apply to her business.

Have to do it with my web copy yet, experiencing technical hangover.
Thanks for the idea. :).


Razwana Wahid June 8, 2015 at 5:49 pm

That’s a brilliant step, Sabita. It takes courage to put your work out there for feedback – great work!

I like your ‘technical hangover’ term – !


Sabita June 8, 2015 at 9:53 pm

Interestingly, I experience being creative – coming up with terms like “technical hangover” – when I’m talking to particular people, including you. Guess, it’s the result of the impact you awesome mentors create. Or probably, it’s I, allowing myself to be the way I’m. :) ( just being nice to myself by saying so- a pat on the back kinda).

In any case, it’s cool and feels great!


Leave a Comment


Previous post: 3 pop-up form templates you’ll actually use