Enter your email address to download the digital guide to writing your Home, About and Services page like a pro (with templates and swipe copy). So you can stop wondering will this copy convert? and ensure conversion? Is inevitable.

Enter your email address to download the digital guide to writing your Home, About and Services page like a pro (with templates and swipe copy). So you can stop wondering will this copy convert? and ensure conversion? Is inevitable

Twitter – what’s the crack?

There’s nothing like a hot, brief encounter to get the blood flowing

By brief, I mean a tweet, and by blood, I mean the excitement of making a new connection on Twitter that could lead to some business awesomeness.

What did you think I was referring to?

With awkwardness out of the way … let’s talk Twitter.

As a copywriter, my first port of call should be writing about how to perfect tweets so you get your message across succinctly in 140 glorious characters. But let’s leave that topic to another day.

Today, I want to get into the deets of using Twitter for business, without buying ads and without making very much effort at all.

That’s right – we’re not getting serious about Twitter … we’re gonna keep it kinda cajzh (casual, and yes, I did google the correct spelling).

Because that’s what social media is, right? Social and cajzh (I may have started a new annoying word obsession here), not formal and business-like.

So why do we insist on taking it all so seriously?

It’s like being invited to Friday night drinks with pals, showing up in a scarlet red, full-length ball gown supported by 6-inch heels and everyone looking at you thinking: overkill much?

I’ve used Twitter for years, and have never considered using it for business.

It’s always been a platform I’ve used to connect – with friends, family, people I admire and personalities I want to hear from.

Is that what you use it for too?

A recent experiment with Tweepi was my very first brush with Twitter for business, and the results were … revealing.

If you haven’t heard of Tweepi, it’s an app that, among other things, allows you to mass follow and unfollow people.

It’s been cited as an app that helps grow your Twitter followers by hundreds within weeks and takes the thinking out of ‘who should I follow next?’

I decided to use it for sending Direct Messages to anyone who followed me that day. You just type the copy into the box provided and Tweepi automatically sends your message to anyone who follows you.

Cool, right?

Not cool.

In fact, it felt kinda … wrong.

Out of the 80-or-so people who followed me and received the DM, 3 of them replied saying it was useful.

But it was the silence of the remaining 77 that made me feel all sortsa icky.

What’s the point of shoving information down the throat of someone who kinda-sorta-maybe is interested in what you have to tweet?

It’s like going on a first date and your date turning up with their family album and insisting on talking you through that time when Aunt Mavis hilariously did an impression of Bill Clinton that had everyone in stitches.

Calm down, Winston – nobody cares.

So automated DMs on Tweepi were switched off, I deleted my account and promptly took a shower.

But when I’ve used Twitter for fun, it’s lead to things like:

  • A conversation with Jasmine Birtles from MoneyMagpie.com turning into a gig where I write an online business column for her publication
  • Being approached by my fave landing page app (Instapage) to work with them
  • An opportunity to stalk Jake Gyllenhaal on the daily because … Jake Gyllenhaal


So the last one has totally different merits, but check out the tweet that got my relationship with Instapage started:

Twitter Instapage


(I reveal the exact details of how the conversation between me and Kieran went to the audience of 16 by ’16. Click here to get in on it).

The most recent tweeting I’ve done has been in Twitter chats. I can’t get enough of ‘em. And there’s plenty out there to keep everyone interested.

Go here to find a list of pretty much all the Twitter chats and when they’re scheduled.

And all this chatting and tweeting got me thinking: its time I started a Twitter chat of my very own.

It’ll be an awesome way for this community to interact, widen the circle, and learn new business skills in the process.

So here’s the skinny of what’s involved:

  • The chat has been given the very appropriate hashtag of #coachchat
  • It takes place every Tuesday at 9pm CET, which is 8pm GMT, 12pm PST, and 3pm EST
  • We talk everything coaching business related:
    • Writing copy (of course)
    • Online marketing
    • Facebook and twitter advertising
    • Getting a consistent flow of clients
    • Pricing and packages
    • Growing your business


Every week, I’ll bring a new topic to the table that we can chat the life out of.

Needless to say, I’m pretty freakin’ jazzed to be hosting the first one on Tuesday August 25th at 9pm CET (8pm GMT, 12pm PST, and 3pm EST).

And the topic of conversation will be branding: what it means to you, what your brand is, and how to build one to stand out in the market.

Will you join me?

If you’d like a reminder, click this little link right here:

This Little Link

And finally, tell me in the comments:

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