Writing more taglines for big, recognisable brands … would be far too easy
Showing you how other brands nail their taglines… would be far too easy
Posting a video of a cat and a whale mating… would be totally irrelevant. And slightly disturbing.
So instead, how about a follow-up post on how to actually craft your tagline? It’s like a follow-up appointment with your gyno, only without the spreading of legs or uncomfortable probing.
Also –> I promise that will be the final irrelevant comment of the post.
Let’s get to it.
This post talked about what makes a rockin’ tagline, and gave examples of the different ways taglines add all sortsa fire to a business. We also did some tagline-creation of our own. Tagreation? Creatag? Moving on?
The first thing to do is to write down all the things your business delivers. What’s your end product? How do you do this differently compared to the comrades in your field? How would you describe the service you offer?
The second thing to do is to write down all the things your customer wants you to achieve for them. How do they want to feel? What dreams/ambitions do they have?
The last thing to do is to make like the cat and whale (or not….) and put it together.
Now we’ve got the theory down, let’s see some quick examples, shall we?
If you’re a children’s photographer, the service you deliver is a creative angle on portraits, or candid shots of children. Your customer wants to capture the childhood of their kids, memories, and keepsakes. So your tagline could be Capturing their innocence one frame at a time. Or – Making Fleeting Moments Last.
If you’re a career coach, the service you deliver is helping people find their perfect job/providing objectivity. Your customer wants the answer to the biggest issue they face – what’s next in my life? So your tagline could be Don’t just find a job. Design a life.
If you’re a lion tamer, the service you deliver is stabilising an unruly lion. Your customer wants their lion to just calm the fuck down. So your tagline could be Lion Training Academy – freeing futures for ferocious felines.
Side note: If you ARE a lion tamer, please get in touch as I’VE ALWAYS WANTED TO MEET ONE, preferably dressed in your go-to outfit for a safari or something.
So .. now you know what to do. Shall we take a stab at some more taglines for you this week? Or, we could just come up with eccentric job titles and hold a tagline challenge? Either way, it’s time to pour a glass of red and dance to Dr Dre at Chez Raz …